LeoVegas the Stoholm based, NASDAQ listed, gaming group is looking to make new inroads in the UK betting market with the launch of it’s BetUK brand as a new sports betting brand targeting UK gamblers.
“Since its start LeoVegas has adhered to a successful, global brand strategy. In larger markets this can be complemented with a local multibrand strategy. The UK market is very large and mature, which creates scope to work with more brands that attract different types of customers. We are now taking the next step and launching a brand that has sports betting as its primary focus. BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth,”
– Gustaf Hagman, Group CEO.
The BetUK brand will be the LeoVegas Group’s first gaming brand focused primarily on sports betting. As part of the launch promotion, Swansea City Football Club have entered into an agreement for BetUK to be the official strip sponsor.
As a further part of the LeoVegas assault on the UK market, further strengthening the LeoVegas Groups position, subsidiary Authentic Gaming has signed an agreement with the Aspers Group to provide real time live roulette gaming from the Aspers’ Casino in Stratford, London.
“We are proud of this partnership with Aspers, which will allow Authentic Gaming to make its roulette tables available in the UK and other regulated markets,” –
Jonas Delin, CEO of Authentic Gaming.
“Authentic Gaming continues to deliver on its growth strategy and has entered into yet another strategically important agreement.
At the end of last year the company signed an agreement with the gigantic Foxwood Resort Casino in the USA, and this is now being complemented with the UK’s largest casino.”
– Gustaf Hagman, LeoVegas’ Group CEO
Authentic Gaming’s live casino product has been launched to date on some 115 sites via some 20 operators and is licenced in Italy, Romania, Denmark and well as the the UK.