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Casino Supplier NetEnt Goes to Finland and Sweden

NetEnt, probably the most prolific online casino supplier has just signed deals with Svenska Spel Sport and Casino of Sweden and Veikkaus of Finland.

Svenka Spel Sport and Casino AB

The agreement with Svenska Spel Sport & Casino AB is to supply a wide selection of its award-winning online casino games.  The re-regulated gambling market in Sweden opens on January 1, 2019.

Svenska Spel is Sweden’s largest gambling operator, with well-known brands such as Lotto, Triss, Stryktipset, Oddset, Vegas and Casino Cosmopol. Svenska Spel was formed in 1997 through a merger of Tipstjänst and Penninglotteriet.

Regulated markets form a key part of NetEnt’s strategy, and after a thorough qualification process, NetEnt has been selected as the online casino supplier.

On June 7th, 2018, the Swedish parliament, Riksdagen, approved the re-regulation of Sweden’s gambling market. The new legislation comes into force on January 1st, 2019, and NetEnt aims to be ready to operate together with its partners on the day of market opening.

“NetEnt was an obvious choice when selecting an online casino supplier ahead of our re-regulated market entry on January 1st, 2019. We are convinced that NetEnt will deliver casino games of the highest quality and become a very important partner for us,”  says Fredrik Wastenson, MD and Head of Business Unit, Svenska Spel Sport & Casino.

The commercial launch of NetEnt’s online casino games with Svenska Spel is expected in the beginning of 2019.

NetEnt Logo - Net Entertainment

Veikkaus

The casino supplier has also entered into a license agreement with Finland’s state-owned gaming operator Veikkaus to supply a broad range of its popular digital games to the Veikkaus online casino.

Veikkaus is the largest and only licensed gambling operator in Finland both offline and online with a turnover of EUR 3,231 million in 2017.

It’s owned by the Finnish State and one of the ten biggest companies in the country in terms of turnover and profit. The company has more than two million customers.  Its gaming service www.veikkaus.fi is Finland’s largest online casino, attracting up to 700 000 players every week.

“We are delighted to partner with NetEnt, known for its iconic games and innovative gaming solutions. NetEnt’s games have been proven to perform well and are constantly asked by our loyal customers.  We are excited to be able to offer them soon in our online casino,”   says Jan Hagelberg – Veikkaus Vice President, Casino Games.

The expected commercial launch of NetEnt’s online games with Veikkaus is in the first half of 2019.  The agreement will last for an initial 4 years. The casino supplier expects revenues of 5 to 9 Million Euros over the deal period.

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