Setanta Launches Gambling Brand in Ireland

Irish media giant, Setanta has decided to branch off into the gambling industry by pairing with the French gaming group, ChiliGaming to launch a new platform in Ireland. Players will be able to enjoy online poker, sports betting and casino gaming on the new Setantabet.com from February 1st.

“This partnership showcases the potential for a media organisation to target its own audience with its own gaming product,” said Setanta co-founder, Michael O’Rourke.

“We believe that we can enhance the entertainment experience of our customers with premium sports and gaming products, and are confident that this will allow us to become a key player in the Irish gaming industry.”

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