Ladbrokes Signs New Games

CryptoLogic Limited, a developer of online gambling games has just announced another major coup, following on from its big name tie-ins last week and this time it's landed Ladbrokes who are to take on some of Cryptologic's newest and best new licensed games.

The new game deal between Ladbrokes and Cryptologic will span 3 years and will involve at least 3 of its most popular online gambling games within the Ladbrokes collection.  The games are Bejeweled, Cubis and Jenga.  

The first, Bejeweled, is based on the puzzle game that has sold more than 25 million copies.  It has also been installed over 350 million times online and is available to play at Ladbrokes right now.  

Cubis is played in a three dimensional cube with smaller coloured cubes creating winning combinations which can lead to a maximum payout multiple per round of 50,000. Cubis will join Bejeweled in the 3rd quarter of this year.

Last but not least Jenga, the massively popular tower of blocks game will be available to play by the end of the year. 

Brian Hadfield, President and CEO of CryptoLogic, said: “Ladbrokes is a highly respected brand in the betting industry and this licensing agreement not only consolidates CryptoLogic’s position as the world’s top developer of innovative content but is an important step towards our goal to return to profitability and long term growth.”

Paul Austin, Commercial Manager at Ladbrokes, commented: “At Ladbrokes we are always striving to deliver the best possible service for our customers. By signing this agreement with CryptoLogic, who are renowned for creating innovative betting games, Ladbrokes’ Games offering will remain at the cutting edge of the industry and our customers will have access to the best quality gaming content.”

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