Betsson Signs Scratchcard Deal

NeoGames, which usually offers its quality scratch card games through its own two sites, has signed its first B2B licensee agreement and will provide Swedish operator, Betsson, with a collection of tailored flash based scratch cards for its site.

The games will be made available from the third quarter of 2009 and will support 17 European languages, to meet the needs of Betsson’s clients.

“Betsson has always been an innovator in adding new and exciting products to entertain our customers,” said Ebba Ljungerud, Product Manager of Betsson.

“We believe strongly in the market appeal and high revenue potential of scratchcards and partnering with NeoGames will ensure that we can continuously provide the highest caliber of scratch card gaming experience to our customers.”

Scratchcards have become increasingly popular online as players start looking for popular offline games to play as well as traditional casino type games.  For more information on what's in store for scratchcard players, see our Idiots Guide to Scratchcards.

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