Canada Rolls Out New Lottery Brand

September will see the launch of a new lottery game in Canada that has the potential to reward players in a big way. The game, known as LottoMax, will replace the current Super7 lottery game and draws will take place on Fridays instead of it.

Players can win anything between $10 m and $50 m, with all spillovers above the maximum jackpot making up new lottery prizes as separate draws. 

“Lotto Max will give Canadians what they've been asking for - big jackpots plus more million-dollar prizes. Lotto Max is a one-of-a-kind lottery that is unique to Canada; the MaxMillions prizes revolutionize the lottery as Canadians currently know it,” said Jim Lightbody, Inter provincial Lottery Corporation President.

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