Bet188 Shifts from Asia to Europe

Online gaming and sportsbetting grop, Bet188, has decided to shift its focus from the Asian market to the European and UK markets.

Online gaming and sportsbetting group, Bet188, has decided to shift its focus from the Asian market to the European and UK markets.

In order increase its exposure, the group will become the first gaming company in history to sponsor two UK Premier League soccer clubs – Wigan Athletic and Bolton Wanderers.

"We were looking for a unique opportunity to mark 188BET's first major foray in the UK market, and feel that the collaborative engagement with both Bolton Wanderers and Wigan Athletic shall help us to further grow the strength of our brand," said the CEO for 188Bet, Andy Scott.

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