New Ladbrokes TV Promotion

Ladbrokes has launched a new ad in its Hide and Seek promotion series that will hopefully stand up the requirements set by the Advertising Standards Authority in the UK.

Ladbrokes recently had two of its very humorous ads banned by ASA for promoting ‘recklessness’. The new ad is part of a £1 million promotion campaign and was created by M&C Saatchi. “Our earlier award winning ads were very popular and we're sure these will prove equally as successful,” said a spokesperson for Ladbrokes.

The ad is based on a Hide and Seek game with a Giant Lemur as the lead character.  It is set to promote Ladbrokes Casino and their new £25 Free Chips Offer.

Karma: 13 9