Betfair Goes with Cricket

The British gaming company, Betfair, took on more sponsorship deals in the sporting world by becoming the official betting partner of the English and Wales Cricket Board (ECB).

The deal will allow Betfair to increase the exposure of its brand at eight Test match ground, and at the nPower Ashes event to be played this summer against Australia.

“This summer’s cricket sponsorship launches an integrated campaign to underpin Betfair’s standing as sports fans’ betting company of choice,” said the Director of Sports for Betfair, Lee Cowles.

“The npower Ashes Series will be the biggest sporting event of the summer, and provides the perfect platform to take our growing brand to a wider consumer market.”

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