Stan James Moves Betdirect

After purchasing sportsbetting brand, Betdirect from 32Red in 2007, Stan James said that Betdirect would not operate as an independent wagering platform for more than 15 months.

The UK company has now announced that it will be incorporating Betdirect onto its core platform in the near future in line with its original decision.

“One of our strategic objectives is to promote and develop our single core brand of Stan James products,” said the CEO of Stan James, Peter Fisher.

“The merger of the Betdirect business is a positive step for achieving that objective. The merger enables us to streamline overheads and is a fantastic opportunity to extend our industry leading service to our Betdirect customers.

Betdirect customers have been made aware of the plans and can continue to access a full range of sportsbook and egaming products via the internet, telephone and mobile channels.”

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