Betfair Sponsorship
Betfair is to sponsor the Australian Racing Club.
In a bid to make its mark on the Australian sportsbetting market, the global gambling firm, Betfair, has signed a lucrative sponsorship deal with the Melbourne Racing Club for three years.
The deal will include the renaming of one of the courses owned by the racing club and from now on, Sandown Course will be known as Betfair Park.
“The partnership will complement our existing sponsorship relationships and we are delighted that Betfair's first major foray into Victorian racing has seen the company opt to make such a substantial investment in our club's racing centers,” said the Chief Executive Officer of the Melbourne Racing Club, Warren Brown.
“We believe the company's involvement in both our racecourses will prove to be an extremely positive, exciting and successful development for our club.”
15
14
