Sportech Purchases 4TheGame

The UK gambling company, Sportech, has announced the purchase of the 700,000 member-strong soccer website, 4TheGame. It is understood that Sportech wants to use the site as a means of expanding exposure to its New Football Pools line of sports betting games.

The company believes that because of the dedication of the site’s members to the game of soccer, this will be an excellent way to do so. 

"The acquisition of 4TheGame.com is an important element of our strategy to increase the online visibility of the New Football Pools and engage with football fans from around the world. 4TheGame.com has a significant and loyal fan base who are an ideal target market for our suite of football gaming products," said Sportech’s CEO, Ian Penrose.

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