Bet At Home Advertising

Bet at Home Bets 10 Million Euros on Advertising Campaign

The German sports betting company, Bet at Home, is gearing up for Euro 2008 action by launching a mega advertising campaign that will reportedly set it back 10 million Euros.

The company’s information director said that the campaign would be launched in 20 different countries, with a strong focus on southern and eastern Europe where the market is still developing. Bet at Home has doubled its investment in marketing since last year, causing the company to report a 0.85 million loss, compared to profits earned in the previous year.

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