BetFair Enters Australia

Betfair Enters into Australian Market

The global sportsbetting service, Betfair, has entered into the Australian gambling market by signing a particularly lucrative deal with TOTE Tasmania.

Betfair will act as TOTE Tasmania’s online agent and market its horseracing brands to its own millions of customers around the world. The deal is expected to increase TOTE Tasmania’s coffers by tens of millions of dollars, and contribute large revenues to Tasmania’s horseracing industry.

The Australian government is also set to profit from the deal. The CEO of Betfair, Anthony Klok said: “We’ve always maintained that Betfair’s exchange products complement those of the traditional operators. This agreement enables us to leverage our technology and online distribution expertise to better meet the needs of our customers.”

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